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Land Speed Record

Stay Up-to-Date with The Land Speed Record Project

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LSR

OUR STORY

The LSR Project is a bold mission to break the 500 mph land speed barrier at the legendary Bonneville Salt Flats. Led by racing icons Doug Herbert and Ray Evernham, we’re combining innovation and passion to make history.

Chet and Doug Herbert
Doug Herbert,  Ray Evernham & Ericand | Leaders of the LSR Project
Chet and Doug Herbert
Doug Herbert at the Iconic Salt Flats Sign"
LSR Concept Rendering

Who We Are, And Why We Race

LSR

The LSR Project is more than just a race; it’s a celebration of human ingenuity, grit, and the relentless pursuit of greatness. Spearheaded by NHRA drag racing legend Doug Herbert and NASCAR Hall of Famer Ray Evernham, our team is united by an unwavering drive to break the 500 mph barrier at the iconic Bonneville Salt Flats.

 

Racing isn’t just what we do—it’s who we are.

The Team

  • Doug Herbert

  • Ray Evernham

  • Chet Herbert

  • Dr. Eric Warren

  • Greg Fornelli

  • Jeff "Pancho" Weaver

  • Brad Noffsinger

  • Tim Rose

  • Mike Wallace

  • H.A. "Humpy" Wheeler

Rendering of
"The Beast"

The Beast is a state-of-the-art land speed car designed for one purpose: to break the 500 mph barrier. Built with a carbon fiber body by F1 engineers and powered by cutting-edge automotive technology, it’s a masterpiece of speed and innovation. 

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"The Beast"

Project Updates

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The Beast Team

The Beast Team

Doug Herbert

NHRA legend Doug Herbert leads the charge with a legacy of breaking records and barriers. As founder of the LSR Project, his unmatched drive and expertise are propelling the team toward the 500 mph milestone.

Ray Evernham

Racing icon and master strategist, Ray Evernham revolutionized motorsports with his engineering genius and championship-winning leadership. Now, he's lending his expertise to make history with the LSR Project.

Chet Herbert

A legendary innovator and pioneer, Chet Herbert transformed the world of drag racing and land speed records with groundbreaking designs and fearless ambition. From creating the first roller camshafts to his iconic dragsters, Herbert’s legacy continues to inspire the pursuit of racing greatness.

Dr. Eric Warren

Aerospace engineer turned motorsports innovator, Dr. Eric Warren brings cutting-edge aerodynamic expertise to the LSR Project. His brilliance is a driving force behind the quest for speed records.

Greg Fornelli

As the master of metals, Greg Fornelli ensures the LSR Project’s streamliner is built to perfection. With decades of experience and award-winning craftsmanship, he’s delivering the foundation for record-breaking success.

Jeff "Pancho" Weaver

A fabrication virtuoso, Jeff “Pancho” Weaver turns cutting-edge designs into reality. With decades of experience, his craftsmanship is driving the LSR Project closer to the 500 mph finish line.

Brad Noffsinger

A racing veteran turned Carbon Fiber Specialist, Brad Noffsinger brings decades of expertise from both behind the wheel and in technical roles. His diverse skillset is helping drive the LSR Project to new heights.

Tim Rose

A compassionate philanthropist, Tim Rose channels his business success from 40 years at Costco into supporting children's charities, including founding Camp Korey in memory of his son. His dedication to youth causes and racing heritage makes him a valued supporter of the LSR Project.

H.A. "Humpy" Wheeler

The ultimate showman of motorsports, Humpy Wheeler is a hall-of-fame promoter who’s electrified racing fans for decades. His passion and vision are fueling the LSR Project’s journey to greatness.

LSR

Mike Wallace

Mike and Doug have been friends for many years. Mike has been helping on this project and actually kept the LSR car at his shop for a period of time. Mike and his son Matt have been instrumental in building many of the parts that will help the LSR team compete for the World Land Speed Record. 

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