LSR
Continuing The
LSR Legacy
The LSR Project team is a powerhouse of experts, pioneers, and innovators united by a passion for speed and engineering excellence. From record-breaking racers to world-class engineers and fabricators, each member brings unmatched talent and dedication to the mission of breaking the 500 mph barrier. Together, they embody a legacy of pushing boundaries, creating history, and inspiring future generations of dreamers and doers.
"The BEAST" Team
Chet Herbert
Founder
A legendary innovator and pioneer, Chet Herbert transformed the world of drag racing and land speed records with groundbreaking designs and fearless ambition. From creating the first roller camshafts to his iconic dragsters, Herbert’s legacy continues to inspire the pursuit of racing greatness.
Brad Noffsinger
Carbon Fiber Specialist
A racing veteran turned Carbon Fiber Specialist, Brad Noffsinger brings decades of expertise from both behind the wheel and in technical roles. With over 1,400 sprint car races under his belt and extensive NASCAR experience, his diverse skillset is helping drive the LSR Project to new heights.
Mike Wallace
Technical & Race Team Support
Mike and Doug have been friends for many years. Mike has been helping on this project and actually kept the LSR car at his shop for a period of time. Mike and his son Matt have been instrumental in building many of the parts that will help the LSR team compete for the World Land Speed Record.
